What is a Sales Play

A sales play is an organized selling motion with a unified point of view and message — created to deliver the right message, to the right person, at the right time.

A real sales play typically includes an account overview, a prospecting sequence, a sales presentation, customer stories, and a proposal or value case document — all pointed at the same persona and pain point.

Most teams can only run one sales play per account. With a messaging engine behind it, you can layer plays by persona, vertical, region, use case, and partner — making every motion as unique as the customer.